From Alfonso Lizarzaburu
Find below the links to have access to the results of some experimental evaluations of a “widely used technique” –called ‘brainstorming’– “for groups to develop varied and fresh perspectives on an issue, problem or project, and it is frequently used by leaders and consultants, with the assumption that this increases both productivity and creativity”. Cf.:
The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. Osborn was an advertising executive that began developing methods for creative problem-solving sessions in 1939. Osborn outlined his method in the 1948 book Your Creative Power in chapter 33 “How to Organize a Squad to Create Ideas”.
https://en.wikipedia.org/wiki/Brainstorming [Last updated: 22 August 2016]
Ray Williams, in his article published in Psychology Today on April 10, 2012, says: “That assumption may not be true”.
I am sending you a very well documented article on “brainstorming” written by Johan LETLER. If you are interested in more information on this subject, just let me know and I will send you more recent studies.
I wish you and enjoyable, insightful and fruitful reading.
LETLER, Jonah, “The Brainstorming Myth”, The New Yorker, January 30, 2012. Cf.:
WILLIAMS, Ray, “Why Brainstorming Doesn’t Improve Productivity or Creativity”, Psychology Today, April 10, 2012. Cf.:
This article is an additional gift:
BRATNICKA, Katarzyna, “Creativity and effectiveness in organizations. A new approach to an old question”, Management, Volume 19, Issue 1, May 2015, pp. 33-45. Cf.: §*****§